The viral campaign for Independence Day: Resurgence has been more interesting than any footage we’ve seen from the actual movie, and the new promo is pretty clever. Set up like a military propaganda ad (I almost expected “The Few, The Strong” at the end), this new promo asks you to join the Earth Space Defense team (ESD).
Here’s the promo:
Here’s the synopsis:
We always knew they were coming back. After INDEPENDENCE DAY redefined the event movie genre, the next epic chapter delivers global spectacle on an unimaginable scale. Using recovered alien technology, the nations of Earth have collaborated on an immense defense program to protect the planet. But nothing can prepare us for the aliens’ advanced and unprecedented force. Only the ingenuity of a few brave men and women can bring our world back from the brink of extinction.
It’s a convincing promo for sure, and it gives you hope that Independence Day: Resurgence could surprise audiences. And it’s always a good idea to promote William Fitchner if he’s in your film. We will see when it hits theaters June 24.