The marketing team for Deadpool deserves an award. Between the epic trailers, the random billboards, and the 12 Days of Deadpool last month, this is turning out to be the greatest ad campaign in comic book movie history.
In the film’s first trailer, D-Piddy inhaled the fumes from his guns and exclaimed, “I’m touching myself tonight.” Now, in the flick’s latest promo video, he’s telling you to touch yourself too…
…for a good cause. The Merc with a Mouth is helping promote Ballboys, a testicular cancer charity. He is reminding folks that “most cancers are curable if caught early,” and directing them to Ballboys’ official website to learn more. It may seem odd, but Deadpool is actually the perfect character to promote the cause, his own cancer being the reason he sought out Weapon X in the first place.
You can also use the hashtag #touchyourselftonight to raise awareness.
Check out the full video below, courtesy of JoBlo Movie Trailers, and starring Ryan Reynolds as Wade Wilson.
Deadpool hits theaters February 12, 2016.