As Star Wars: The Force Awakens hits theaters this weekend, the next blockbuster on the horizon is Batman v Superman: Dawn of Justice, and the viral marketing for LEXCORP has just begun.
WIRED just conducted an interview with Lex Luthor and the mad scientist will spend $2 billion on defense research and development to combat the alien known as Superman. Luthor also has a few words for Batman.
“Any objective analyst will tell you that his brand of justice, vigilantism, is painfully outmoded, designed to be effective in an age when the law carried billy clubs because crime carried knives,” Luthor says of The Batman. “The most dangerous guy on the street worked in the shadows because he was cowardly and superstitious. That’s all you needed to play upon in order to disrupt their operations. You want to clean up the streets? Dress up like the boogeyman, switch on a fog machine and lower your voice.”
RON TROUPE: Nice digs.
LEX LUTHOR: We’re not doing that.
RON TROUPE: Doing what?
LEX LUTHOR: We’re not opening with a wide-eyed layman’s description of the hotel room that makes me look unrelatable just to set up a dramatic twist wherein, lo and behold, you discover I’m surprisingly down-to-earth because I know the score of the last Metros game.
RON TROUPE: Do you?
LEX LUTHOR: Metros 102, Guardsmen 86.
RON TROUPE: Weird. (it’s the correct “relatable” small talk, but coming out of him, it sounds less like a basketball score than a set of algebraic integers.)
LEX LUTHOR: Which is why we’re not doing it.
RON TROUPE: Would you say you’re a man who’s always gotten what he wants?
LEX LUTHOR: Nice pivot. Here’s mine: What I want is to leave the planet in better shape for the next generation. To make the world and its children safer. I want it. And I bet you do too, Ron.
RON TROUPE: You sound like someone running for political office.
Read the full Lex Luthor interview by clicking here.
Warner Bros. paid WIRED for the sponsored content. Ron Troupe is a character from Superman and there are several references in the article to the expanding DC Cinematic Universe?
About Batman v Superman: Dawn of Justice
Gotham City-based vigilante Batman travels to Metropolis to preemptively combat Superman, fearing what would happen if the latter is kept unchecked, while another threat endangers humankind.
Batman v. Superman: Dawn Of Justice stars Henry Cavill, Amy Adams, Jason Momoa, Ben Affleck, Jesse Eisenberg, Gal Gadot, Jena Malone, Jeffrey Dean Morgan, Diane Lane, Ezra Miller, Jeremy Irons, Holly Hunter, Michael Shannon, and Laurence Fishburne.
The film is set to open worldwide on March 25, 2016
