Designed by students at the University of San Diego, Push For Beer launched on March 19th and allows smartphone users to play games in return for free beer at local bars.
Developed by Nathan Resnick and Albert Frimpong, the app targets college students in the San Diego area with three student bars in the area so far agreeing to hand out free beer.
“So far the response has been incredible, and the retention in the app is insane,” Resnick told UT San Digeo. “When they start playing, they don’t stop until they win a free beer.”
For more on this story visit: Lauren Eads, The Drinks Business
At the time of the post 43,320 games have been played on Push For Beer since March 22, 2015.
Time for free beer! pic.twitter.com/c64LFOxxYe
— Push For Beer (@push4beer) April 2, 2015