Oni Press’ Failed Attempt To Insult DC Comics

Andrew McIntire was hired as Vice President of Marketing and Sales of Oni Press earlier this year and just a few weeks into the job he’s sunk to lowbrow marketing techniques as the company takes a shot at DC Comics rebooting its universe again.

There are two problems with this type of marketing. Oni Press is drawing attention to a competitor (DC Comics) when the focus should be on Oni Press and its great titles. DC Comics has its own marketing budget. Secondly, negative comic book ads come off childish and counter-productive to the mainstream success the industry has had. McIntire sounds more like Jeff Albertson than the Vice President of Marketing and Sales for a great company that has published books like; Sixth Gun, Scott Pilgrim, and Stumptown.

Also, DC Comics doesn’t care. As miss-guided as it seems at times, DC Comics’ job is to create great books that audiences buy a shit ton. Nobody at the DC Comics office in Burbank is saying, “Let’s reboot the universe to spite our loyal fans.”

The comic book industry isn’t a huge business, keeping the competition civil has its benefits. Just ask IDW how the Batman, Teenage Mutant Ninja Turtles crossover is doing.

Some friendly advice for McIntire from the comic book universe; create excellent books, stay positive, and get a better Oni Press website. A Tumblr account doesn’t count.

Matthew Sardo
Matthew Sardo
As the founder of Monkeys Fighting Robots, I'm currently training for my next job as an astronaut cowboy. Reformed hockey goon, comic book store owner, video store clerk, an extra in 'Transformers: Dark of the Moon,' 'Welcome Back Freshman,' and for one special day, I was a Ghostbuster.