Nintendo: To Maximize Your E3 Presence, Bring Back The Live Press Conference In 2017

A few years back, Nintendo ditched the live press conference at the Electronic Entertainment Expo (E3) for something called a “Nintendo Direct”, in which executives and officials from the company deliver information through pre-recorded messages and videos. The format has worked up until this point, but I feel that to maximize their presence at the event, the Big N needs to hold a live press conference once again.

Mistakes? Don’t worry about it.

Although the conferences can endure mistakes, bloopers, and downright awkward moments, the good far outweighs the bad in my book. The live audience’s cheers, screams, and whistles are something that can’t be copied in any other format.

Build the hype!

In terms of delivering a large mass of information, maybe a Nintendo Direct is the best platform; however, if the company is looking to excite the fanbase and attract new Nintendo Switch buyers, they need to hold a live conference jam packed with surprises, sneak peeks, and trailers. Most of the greatest E3 moments of all time have come from conferences – take the DS’s reveal, for example. If it were to have been done through a Nintendo Direct, in which fans are watching through their computer screens and have no live audience to react with, the hype wouldn’t have been the same.


Our bodies are ready.

Additionally, these live conferences give members of each respective company time to shine in the spotlight and reveal their personality. Fils-Aime is quite the character, and acts as a face of Nintendo. The company would be best suited to let him lead the charge and usher in a new era of Nintendo gaming to a massive crowd filled with industry analysts, fans, and the general press.

Do you think Nintendo should hold a live press conference at E3 in 2017? Comment below and let me know!

E3 2017 will be held at the Los Angeles Convention Center from June 14-16. Click here for more information on the event.

Aric Sweeny
Aric Sweeny
Monkeys Fighting Robots Assistant Editor-in-Chief. Along with my work here, I'm a staff writer for Enthusiast Gaming. I have a passion for entertainment media. Follow me on Twitter to talk all things pop culture!