Fight Club 2 Scratch-and-Sniff Bookmark Contest

At San Diego Comic Con International, Dark Horse Comics announced today a scratch-and-sniff bookmark contest in support of the acclaimed FIGHT CLUB 2 mini-series, which is written by Chuck Palahniuk, illustrated by Cameron Stewart and colored by Dave Stewart, with covers by David Mack. Dark Horse Comics has provided 10,000 scratch-and-sniff bookmarks, numbered to correspond to a clue in the same-numbered FIGHT CLUB 2 issue, to select comic shops around the United States. Readers who correctly identify the scents on all five bookmarks are eligible to win the grand prize: every FIGHT CLUB 2 comic including variants, FIGHT CLUB 2 swag, an autographed collector’s edition of the FIGHT CLUB novel, and the hardcover FIGHT CLUB 2 graphic novel (available June 2016). Ten additional winners will receive copies of the FIGHT CLUB 2 graphic novel, and comics retailers chosen by winners will receive matching prizes.

Fans present for the FIGHT CLUB 2 panel during which the contest was announced were encouraged to attend dressed as Tyler Durden and Marla Singer. The scratch-and-sniff bookmark contest comes on the heels of Dark Horse Comics’ guerilla marketing efforts on behalf of FIGHT CLUB 2, including encouraging fans to contribute to the series’ mayhem with a guerilla marketing campaign utilizing the phrases “Tyler Durden Lives” and “Rize or Die” in order to win Easton Press limited, leather-bound editions of Palahniuk’s novels BEAUTIFUL YOU, FIGHT CLUB and SURVIVOR.

Fight Club 2 Bookmark

Source: Dark Horse Comics Media

Matthew Sardo
Matthew Sardo
As the founder of Monkeys Fighting Robots, I'm currently training for my next job as an astronaut cowboy. Reformed hockey goon, comic book store owner, video store clerk, an extra in 'Transformers: Dark of the Moon,' 'Welcome Back Freshman,' and for one special day, I was a Ghostbuster.

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