DC Entertainment has revealed a new logo for their brand, along with the following statement:
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.
“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The new logo will make its comic debut on the cover of DC Comics: Rebirth Special #1, which will be released May 25th.
“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
DC’s digital platforms have already begun using the logo, which was developed in partnership with Pentagram.
The full press release can be seen here.