Battlepug Hoppy Brown Ale Is Coming To C2E2

We are excited to partner with @miketron2000 for the release of his Eisner award winning digital comic #Battlepug as a Hoppy Brown Ale you'll drool over! It will be released the week of #C2E2 so be sure to grab a bottle and enjoy the many adorable adventures at Battlepug.com #comicsandbeer #craftbeer #chicago #comics #webcomics

A photo posted by arcadebrewery (@arcadebrewery) on Mar 20, 2015 at 6:59pm PDT

Mike Norton the creator of the web comic Battlepug has teamed up with Arcade Brewery to create Battlepug Hoppy Brown Ale. The label sports the Four Star Studio logo which Norton is a founder of. The Hoppy Brown Ale is no puny beer with a 7.5% abv. Arcade Brewery plans to release the beer the week of C2E2.

Arcade Brewery is a Chicago-based craft brewery dedicated to creating delicious craft beer inspired by art and community.

Mike Norton created the characters for Battlepug in a rush to create a t-shirt for iFanboy.com. In February 2011, Norton launched his webcomic, Battlepug. A dark-humored, fantasy-genred revenge story, Battlepug is about the last surviving member of the Kinmundian Tribe known only as “The Warrior”, his steed, the Battlepug, and their traveling companion, Scrabbly. The story is narrated by Moll, who recounts the tale to her talking dogs, a Pug named Mingo and a French Bulldog named Colfax. The first year of strips was collected into a hardcover by Dark Horse Comics and released July 4, 2012. In mid-2012, Mike Norton won the Best Digital Comic Eisner award for Battlepug.

Source: Wikipedia

Chicago Comic and Entertainment Expo (C2E2) is held this year on April 24th through the 26th. This will be C2E2’s fifth year with expected attendance around 75,000.