When it comes to the announcement of Apple TV‘s release date, waiting by the computer the past few weeks has been unbearable to say the least. But, the question has been answered, Apple TV is heading to preorders this coming Monday, October 26th for those (me) looking to get into the newest edition of Apple’s answer to the entertainment industry.
With orders set for Monday and thus reportedly shipping on the 30th, Apple is introducing a long awaited upgrade to a system that many assumed was a dead project. Boasting an upgraded A8 processor, refreshed remote and two separate storage capacities (32 GB for $149 and 64 GB for $199), Apple is looking to blow open the door for in-home entertainment, reopening a rivalry with competitive streaming/set -top boxes in Chromecast, Roku and Amazon Fire TV.
Throw in a revamped UI, Siri-controlled viewing experience, an App Store and and introduction of a gaming platform, the Apple TV is a fresh take on Apple’s evolution of the TV service. Starting from the beginning, Apple TV was introduced in 2006 and first released in 2007 under the code name “iTV.” From there, we saw the interface evolve from the side bar and floating options, to a more stabilized menu option and finish right now in the current menu format, with all your tiles arranged under the iTunes Store options. With the ability to purchase or rent the newest shows and movies, as well as listen to your iTunes library, Apple looked to the living room as their next adventure, but that adventure soon became a tale lost in time.
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With Generations 1 and 2 revealed in the time of Steve Jobs, and the third edition revealed just two years following his death, it was evident his dream of entering the living room were dying away. Until this September.
At the September 9th Special Event, Tim Cook announced the newest addition to the Apple TV family along side it’s brand new iPad Pro. Since then, the website has read “Coming Soon,” and my anxiety has skyrocketed. But now, with the reports that pre-orders will begin on Monday, assuming it will open at 12:01 am PT, or 3:01 am EST, we will see if the new Apple TV is going to live up to the hype, or if it is a fresh introduction to another impending neglect? If what I have seen is true, then we are looking at a new and innovative entry into a long list of Apple products.
Stay tuned to MonkeysFightingRobots for my unboxing video of the brand new Apple TV when I receive it!
