Review: Jeff Martin’s HELL, INC. Is “Dilbert” Set In, Well, Hell


Relatable workplace comedy humor and hellish puns makes HELL, INC. an enjoyable read. 
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Working in an office is a hell that most people can relate to. The 9 to 5 hours feel like an eternity. The cubicle feels like a coffin. The boss is a micromanaging demon. That’s exactly what cartoonist Jeff Martin is poking fun at in Hell, Inc., the weekly webcomic currently fundraising its way to print via Kickstarter.

Hell Inc #2 Cover


Hell, Inc. is an office comedy set in Hell – think The Office meets Dante’s Inferno. It is the story of Doug, a lowly office drone desperately trying to wring any bit of happiness he can out of his soul-crushing existence.

Though Martin compares Hell, Inc. to a show like The Office, it reads much more like the Dilbert comic strip by Scott Adams. Both are satires about office politics, relationships, and overall calamity. Both comics deal with a Kafkaesque bureaucratic office, and the hapless desk jockey at the center of it all. But where Dilbert’s comedy is often highbrow, Hell, Inc. digs low to the Ninth Circle, complete with corny puns (“What the here?”) and cartoon humor.

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Martin writes Doug as a wholly ordinary demon trapped in both a proverbial and literal hell of heightened situations and supporting characters. We’ve seen this kind of humor time and time before in workplace comedies (see: Superstore, Office Space). However, it’s these all too relatable jokes and situations, coupled with the overabundance of hellish puns and references, which makes the book all the more enjoyable to digest. 

Hell Inc Page


The artwork of Hell, Inc. has a surreal quality to it, which just adds more flavor to the elevated writing. Martin overstuffs each panel, leaving little breathing room, conveying the claustrophobic qualities of an office environment. The character work is fairly tame, albeit cartoony. It’s substances like blood, acid, fire, and ink toner that are bombastic, and bleed through from panel to panel.


Relatable workplace comedy humor and hellish puns makes Hell, Inc. an enjoyable read. 

You can pick up a print copy of Hell, Inc. by supporting it on Kickstarter. You can also read the webcomic from the very beginning right here. Jeff Martin also has a Patreon page with early and exclusive content. And be sure to follow Martin and Heat Comics on Facebook, Twitter and Instagram for updates on Hell, Inc. and his other projects.

Is your office like Hell, Inc.? Let us know why in the comments.

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Michael Fromm
Michael E. Fromm is an all-around scrivener, writing screenplays (short and feature), short stories, novels, poetry, blogs, articles, and press releases. Since first learning to hold a pen, he has done little but read, watch, and write about characters and worlds of fantasy. It would be very difficult to find him without a pen in hand and an idea in mind, which is problematic for anyone wanting to have a conversation with him. Michael graduated from Rowan University, primarily focusing on improving his skills as a filmmaker and screenwriter. After said schooling, he joined an elite force of Rowan grads who also had the notion of becoming filmmakers. This group, known as Justice Productions, call on him every so often to write short films. And, until this whole writing thing pays off, Michael currently does development & marketing communication (writing, graphic & publication design, social media and website upkeep, etc.) for a web development company in Central New Jersey, where he currently resides.


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