Marvel fans will be excited to hear the Inhumans show will launch on Labor Day 2017. In addition, the show will not be replacing the Inhumans movie!
According to The Hollywood Reporter, IMAX and ABC are co-financing the series. The first two episodes is going to be shot with IMAX cameras. THR also confirms several action sequences are to be set on the Inhumans’ moon base.
“We get to break out of our distribution niche and participate in revenue from theatrical and TV releases,” explains Richard Gelfond, the IMAX CEO. He says this cross-brand marketing will be a good approach to promote the series.
On September 4, 2017, IMAX will release the first two episodes in 1,000 theatres across 74 countries. ABC will edit them for the television show, but they will include exclusive content.
“It looks like an interesting new way of breaking through clutter, various media options and platforms that people have,” says Henry Schafer, Q Scores vice-president. “This is an innovative way of doing that.”
This approach brings Game of Thrones to mind. In 2015, HBO chose to release the final two episodes of season four in IMAX. This strategy led to a gross of nearly $2 million in one week.
The Inhumans have been a big part of Agents of S.H.I.E.L.D‘s second and third seasons. Chloe Bennett’s character “Skye” discovers her Inhuman status and learns that her true name is Daisy Johnson. In the third season, she adopts the code name of Quake. To date, Skye is still learning about her powers.
According to ABC, the series won’t be an Agents of S.H.I.E.L.D spin-off. Furthermore, it will not replace the Inhumans film, which has been put on the shelf. The movie’s 2018 release got pushed back to 2019, but Kevin Feige says it is not in active development. Still, there is hope the Inhumans movie could see the light of day.
Ben Sherwood, Disney-ABC Television Group president, feels that the deal will benefit everyone. “We think this is a quadruple win — a win for IMAX, a win for Marvel, a win for ABC Studios and a win for ABC to launch a show in an innovative way and get attention,” he says.
Perhaps the Inhumans movie may appear in Phase Four or Five. The series has yet to begin casting for the main roles.