On Friday, June 5th, DC Comics sent ripples through the comic book industry by announcing it was dissolving its long-standing relationship with Diamond Distribution. First reported by the Hollywood Reporter, DC goes on to explain the change is made with the best interests of the Direct Market in mind:
“We recognize that, to many of you, this may seem like a momentous decision. However, we can assure you that this change in DC’s distribution plans has not been made lightly and follows a long period of thought and consideration. The change of direction is in line with DC’s overall strategic vision intended to improve the health of, and strengthen, the Direct Market as well as grow the number of fans who read comics worldwide.”
However, not everyone has expressed enthusiasm (to put it mildly) over DC’s decision to change distribution models. Peter David (“PAD”), respected and award-winning writer for Marvel, notable for his work on such titles as The Incredible Hulk, Aquaman, X-Factor and Star Trek, has taken to Facebook to express his view that DC’s move is a declaration of “war” on Marvel:
“DC has just declared war on Marvel Comics.
Oh, they aren’t framing it that way. But they have.
Because DC has just announced that they are severing ties with Diamond Comics, DC represents thirty percent of the market, and there is no way–simply no way–Diamond will be able to survive with that kind of come down in revenue. The mission here is to drive Diamond out of business, which will then cripple Marvel Comics.
And of course stores are now screwed, because they suddenly all have to open accounts with new unknown and untested distribution centers. The ones that managed to hold on during the Covid-19 closures will have considerable trouble surviving.
This is potentially catastrophic.
As of this writing, David’s post has received 273 comments, both for and against his assessment.
Let us know what you think in the comments section below.
Do you think David’s calling out of DC is an accurate picture and will hurt everyone in the long run, or is his take a bit of hyperbole from the competition?