‘Alien: Covenant’ Adds Virtual Reality to Its Marketing Campaign

When it comes to Alien: Covenant‘s pre-release marketing, we have gotten the Kitchen Sink with stills, teasers, trailers, set photos, and now a virtual reality experience. Welcome to Alien: Covenant – In Utero:

The crew of the colony ship Covenant, bound for a remote planet on the far side of the galaxy, discovers what they think is an uncharted paradise. When they uncover a threat beyond their imagination, they must attempt a harrowing escape.

This VR experience will be for the Oculus Rift technology and will take you.. inside?.. the neomorph. This sounds like it would be pretty badass if you had access to an Oculus Rift. Anyone have $500 to $1600 I could borrow?

The inundation of marketing tools on display here are a little worrisome. Most of the time, when you can cobble together movie still and trailer footage to pretty much re-create the entire film, that isn’t necessarily the best thing. It exudes a certain lack of confidence in the film itself. But maybe it will work this time.

Alien: Covenant stars Michael Fassbender, Danny McBride, James Franco (probably in an extended cameo role), Katherine Waterston, Billy Crudup and, yes, Noomi Rapace back from Prometheus. Ridley Scott’s sequel isn’t far away now, as it opens May 19.

 

Larry Taylor - Managing Editor
Larry Taylor - Managing Editor
Larry is the managing editor for Monkeys Fighting Robots. The Dalai Lama once told him when he dies he will receive total consciousness. So he's got that going for him... Which is nice.