Two years, ago DC Comics first announced their partnership with Walmart. What began as the retailer selling 100 Page Giant comics has now further evolved to include new collections of DC books rather than single oversized issues.
Here’s the official word from the publisher:
DC 4-PACKS OF COMICS HEADED TO U.S. WALMART STORES NOW!
Shrink-Wrapped Collections of Recently Released DC Titles to Replace 100-Page GIANT Program
First Wave of Packs Feature Collectible Backing Boards that Join to Form the Justice League
In an evolution of DC’s strategy to bring the World’s Greatest Super Heroes to the masses, the publisher announced today that the Walmart 100-Page GIANT anthology titles will be replaced by shrink-wrapped collections of recent DC comic books from the DC universe. The first wave of titles has already begun shipping to stores and should arrive in the more than 2,900 U.S. Walmart locations by Sunday, June 21.
Each pack of four is priced at $8.98, and includes a collectible backing board featuring a different DC Super Hero. When joined together, they form an image of the Justice League by Ivan Reis.
“Walmart has been a great partner to work with and we’re incredibly excited about this new phase in our relationship,” said Nancy Spears, DC Vice President, Sales. “They continue to provide an excellent platform to deliver our characters and stories to a wider audience, an audience that continues to use movies, television, home video and video games as their gateways to superhero storytelling.”
DC is also working to make these 4-packs available to comic book stores by September 2020.
