Marvel Becomes 2nd Publisher to Add “Back The Comeback” Logo

As reported on June 15th, Image became the first major comics publisher to add the “Back the Comeback” logo to a selection of its titles. Today, Diamond has released a press release confirming Marvel will be joining their campaign by adding the “Back the Comeback” logo to its cover of EMPYRE #1, available on July 15th.

At this time, there is no word from either publisher if the announced titles will be the only titles to carry the badge, and Diamond has not yet announced what other publishers, if any, are next to join in. MFR will post the announcements in full as we hear them.

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Marvel Comics ‘Backs The Comeback’ With Comeback Logo Appearing on the Cover of July 15 Title

(BALTIMORE, MD) — (June 16, 2020) — On May 13, 2020, Diamond Comic Distributors and Alliance Game Distributors partnered to launch the “Back The Comeback” campaign, a multi-part initiative designed to support local comic book and game stores as they began to safely reopen, restart, and rebuild following the easement of nationwide stay-at-home orders amid the COVID-19 pandemic. Now, as comic book and game stores across the country have resumed selling new weekly product, many publishers have rallied behind the campaign to support retailers by including the “Back The Comeback” logo on the cover of their newest titles. Marvel Comics is the latest publisher to support the initiative by including the logo on the cover of their July 15 on-sale title.

Empyre #1 from Marvel Comics will be hitting shelves on July 15, complete with the “Back The Comeback” featured on the front cover. In Empyre #1 (DEC198912; SRP $5.99), the Kree and the Skrulls have united under a new emperor – and their war fleet is on a collision course for our world. Meanwhile, the Avengers are on the moon ready to strike with the full power of Earth’s Mightiest Heroes, but the Fantastic Four are seeking a diplomatic solution, and the two teams must come to an agreement in time to save the day.

Back the Comeback in-store promotions for game stores are in the works and will be announced shortly.

Fans can head to their local comic shop to purchase a copy of these Back The Comeback support titles from Marvel Comics. To find a comic shop near you, visit To stay up to date on Back the Comeback announcements visit the campaign’s social pages on TwitterFacebook and Instagram or visit

Retailers interested in placing wholesale orders for these items are encouraged to reach out to their Retailer Services Representative or contact Diamond’s New Accounts Department at

Empyre #1 - Comeback cover

Gabriel Hernandez
Gabriel Hernandez
Lovers of all things Comics, Sci-Fi and Horror. Former Rocket Scientist. Current IT Guru. Amateur musician. Writer. World Traveler. I live in Wilmington, DE with my wife and two children.